Chartered Certified Accountants in East Sussex
Independent accountancy, tax and advisory for owner-managed businesses. Based in East Sussex, working with clients across the UK.
Why MSU Advisory
Why choose MSU Advisory?
Combining traditional professional values with modern technology, we deliver expert accounting, taxation and strategic business advice for ambitious business owners.
Independent and Client Focused
As an independent practice, we are able to provide advice that is personal, objective and tailored to your circumstances. We work closely with clients and aim to provide the continuity, accessibility and judgement that business owners value from a trusted advisor.
Experienced Strategic Advisors
With more than two decades of practice experience and senior leadership experience within a chartered accountancy environment, we bring both technical expertise and commercial perspective. Our advice is practical, proportionate and focused on helping you move your business forward.
Technology and AI Driven
We actively embrace cloud accounting, automation and AI-enabled tools where they can improve accuracy, efficiency and insight. Our aim is to reduce unnecessary administration, improve real-time visibility and give clients better information on which to base decisions.
Responsive and Accessible
Clients work directly with senior professionals who understand their business and provide timely support when it matters most.
Long-Term Partnerships
We aim to build lasting relationships and become a trusted part of your management team.
What we do
Services overview
Compliance is in place. The work that sets us apart is helping you shape the business and take part in strategic decisions.
Business Accounting & Compliance
We help businesses meet their statutory and tax obligations with confidence. Our compliance services are designed to be accurate, efficient and well organised, giving you peace of mind that deadlines are met and your financial information is presented clearly.
Tax Planning & Advisory
Effective tax planning starts with understanding your wider personal and commercial objectives. We provide proactive advice to help structure affairs efficiently, manage risk and support long-term wealth creation and preservation.
Business Advisory Services
We work with business owners to improve performance, strengthen cash flow and make better strategic decisions. Our advisory services are designed to turn financial information into practical actions that support profitability, productivity and growth.
CFO & Finance Director Services
Growing businesses often need senior financial expertise before they are ready to appoint a full-time Finance Director or Chief Financial Officer. Our outsourced support provides flexible, board-level guidance to help you understand performance, plan for growth, manage cash flow and make informed strategic decisions.
Cloud Accounting, Automation & AI
Technology should make finance functions more efficient, more accurate and more useful to the business. We help clients implement and improve cloud accounting systems, automate routine processes and make better use of financial data through dashboards, reporting tools and AI-assisted workflows.
Signature service
The Business Owner Advisory Programme
Statutory accounts and tax compliance are certainly offered. The ideal engagement is an advisory relationship: helping to shape the business and taking part in strategic decision-making in a key senior financial role.
The Business Owner Advisory Programme is that marketed service — a structured relationship through the year, not a once-a-year filing exercise.
- Quarterly strategy meetings
- Management accounts review
- Cash flow forecasting
- Tax planning
- Remuneration review
- Annual wealth planning review
- Direct access to advice